The store offers digital singles, extended-play releases and polyphonic ring tones from movies and TV shows including "24," "Family Guy" and "The NFL on Fox."
The site also will be used for cross-promotion of various 20th Century Fox divisions. To site is currently offering reward points for purchases made at the store; the points can be redeemed for offers on DVDs from Fox Home Entertainment.
The storefront is powered by Navio Systems. Navio's software enables Fox to simultaneously distribute multiple digital product formats, including mobile content and digital downloads. Additionally, the Navio software will help retailers, wireless carriers and Fox partners distribute bundles that contain both Web- and mobile-based content.
The system allows for secure digital and wireless transactions, as well as viral e-mail marketing.
Movie studios are increasingly taking to the Net tonew releases and take advantage of high-speed Internet connections and growing demand for digital content. Leading entertainment media groups also are creating and other mobile devices. For instance, the Walt Disney Internet Group has expanded its mobile content distribution business to include videos and other content based on non-Disney-owned brands such as Trivial Pursuits and National Lampoon.