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Foldable plug wins Design of the Year award

Min-Kyu Choi's redesign of the charmingly bulky British three-pin plug has won the 2010 Brit Insurance Design of the Year award.

Min-Kyu Choi

Beating 90 entries ranging from a twin-seat electric aircraft to the late Alexander McQueen's last fashion collection, Min-Kyu Choi's redesign of the charmingly bulky British three-pin plug has won the 2010 Brit Insurance Design of the Year award.

Yes, our beloved British plug may be the best in the world, with an integrated fuse for extra safety, but there's no escaping that it's both chunky and our feet's most feared opposition, just ahead of the garden rake and the humble Lego block. Min-Kyu Choi aims to change this with a flat-pack re-envisioning of a British institution that dates all the way back to 1946.

Read more of Foldable plug wins Design of the Year award: Glorious British plug gets even better at Crave UK.