Microsoft fights hard to be exciting.
It's not easy when you seem to have more layers of bureaucracy than the DMV. It's not easy when the products from which you've made most profit are inherently stodgy and businesslike, rather than dainty and colorful.
In recent times, when Redmond has tried to shorten its skirts and twerk, the results have been painful. Some still haven't recovered fromthat blotted screens and troubled minds.
Perhaps trying to erase that from collective memory, some Microsoft engineers decided to make their own dance video.
They say it's a parody of LMFAO's "Sexy and I Know It."
The positive side of this is that Microsoft's engineers are still in touch with their sexiness. There's also great joy in knowing that they have produced something palpably better than the Surface ad.
Although asking a nun to stand still and move only her left foot to her right, while "Eine Kleine Nachtmusik" plays, would have been better than the Surface ad.
Underlining that you can dance with a Surface as long as you laugh at yourself, these engineers from Microsoft's One Note team use the Surface Pro 3 while the "singer" offers: "Doodle, Doodle, Doodle."
It's alluring, in its way.
I feel sure that you will want all of your friends to, as the touching lyric intones, be part of the "I Click It and I Note It" cabal.
Perhaps these engineers might be asked to offer their ideas for Microsoft's next ad campaign. It can't hurt, can it?