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Mobile Apps

Facebook brings Instagram and Messenger together to make social for business easier

If you manage the social accounts for your business, Facebook's new integration aims to save you time.

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Facebook

Facebook, Instagram and Messenger will all be under the umbrella of a single app soon, Facebook has announced. With businesses in mind, Facebook is integrating all three services into its Pages Manager mobile app in the coming weeks, letting you manage messages and comments on all three platforms from one page.

Pages Manager is a free app designed to help people who manage the Facebook account of businesses. It shows you a specialized view of the pages you administer, helping you more quickly manage comments and posts while keeping your personal account separate.

The social network is increasingly looking to the world of work. In October it launched Workplace, a version of Facebook for offices, aimed at competing with business communication services such as Slack.

With the new Pages Manager inbox, you'll be able to see comments on any of the three linked pages. You can respond to inquiries and tap on the name to see the Facebook profile of the person and past interactions that person has had with your business. You'll also still be able to use the Instagram app separately, even if you integrate it with Pages Manager.