Epinions, Excite@Home ink co-branding deal

The product reviews start-up and Web portal launch Excite Reviews, a consumer-authored reviews service for Excite Stores.

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Product reviews start-up Epinions.com, which offers consumer-authored opinions, nailed down a third co-branding deal today, this one with high-speed Net access and content site Excite@Home.

Epinions and Excite@Home launched Excite Reviews, a product review service for Excite Stores, a portal site with access to more than 1,000 stores doing business on the Web.

Epinions launched this year to capitalize on the growing trend of businesses letting consumers provide guidance to other consumers for buying decisions. Deja.com recently launched a similar service, and e-commerce sites like Amazon.com routinely let users post their own product reviews.

Two previously launched co-branded Epinions sites are those for Quicken.com and Lycos' Lycoshop Product Reviews.

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