Dubbed "Elvis 2nd to None," the channel features such songs as "Can't Help Falling In Love," "My Way" and "Suspicious Minds," as well as albums ranging from "Elvis is Back!" to the gospel collection "How Great Thou Art." The launch is coinciding with a new album, also called "Elvis 2nd to None," due to be released Oct. 7. The album will contain a recently discovered Presley track, "I'm a Roustabout."
Other high-profile acts have recently begun to move more of their tunes online. On Monday, the music of the Rolling Stones.
MusicNow said subscribers will be able to stream, download and burn Elvis hits in the Windows Media 9 Series format.
"BMG believes that digital music will play a key role in the future of music distribution, and we're excited to bring one of the greatest recording artists of all time to MusicNow in this innovative partnership," Victor Penev, strategic marketing director for BMG, said in a release.
MusicNow is a legal digital music service that contains content from five major labels--BMG Entertainment, EMI Recorded Music, Sony Music Entertainment, Universal Music Group and the Warner Music Group. It also has agreements with independent labels Koch and Sanctuary.
MusicNow offers two levels of service, Premium Radio and Full Access. The radio service costs $4.95 per month. Full access service, which costs $9.95 a month, adds unlimited downloads from the music library. Subscribers can also buy individual tracks and burn them to CDs.