If you remember when rock was young, music videos weren't really a thing. Nowadays, they're everything.
So pay attention, Elton John fans. If you have some production savvy, you could get the chance to create videos for three of the music icon's early songs, which didn't get the music video treatment when they were originally released: "Bennie and The Jets," "Rocket Man" and "Tiny Dancer."
Starting Monday, "Elton John: The Cut," which is in partnership with YouTube, is looking for submissions featuring artistic elements including animation (for "Rocket Man"), choreography (for "Bennie") and live action (for "Tiny Dancer"). The contest is meant to celebrate the 50th anniversary of John's songwriting partnership with lyricist Bernie Taupin. Entries will officially be accepted starting January 9.
A panel of judges, plus John and Taupin, will consider the submissions, and the winners will be able to turn their ideas into the official music videos for the songs -- and pick up $10,000 toward future projects.
"YouTube is a rich tapestry of creativity," John said in a statement.
The videos will premiere on YouTube. The deadline to enter is January 23, 2017.