The privately held company, which is based in Garden City, N.Y., today announced the strategic acquisition of NewVoter.com, which provides online voter registration technology.
"By this we think we're going to increase voter participation, especially in segments of the population that, for whatever reason, don't participate in elections," said Mel Schrieberg, Election.com president.
The Internet has played a major role in this year's presidential campaign, with candidate Web sites drawing volunteers, donations and hundreds of constituent emails, industry experts say.
Although early signs show that political activity on the Web has increased, the real measure of success will ultimately rest with voter turnout on election day in November.
That's where Election.com is hoping to make a difference.
During the Arizona primary elections in March, Election.com will provide roughly 800,000 Democrats the ability to vote online--a convenience, Schreiberg says, that could motivate more people to cast their ballots.
With today's acquisition, Election.com also is making a push to register eligible voters.
"People move all the time, and it takes them a long time to re-register to vote," Schreiberg said. "With this they can do it from their living room in their pajamas."
Mark Strama, co-founder and former chief executive of NewVoter.com, will join Election.com as vice president.