Internet auction site eBay is in "advanced talks" to acquire Web-ratings site StumbleUpon, according to a report Tuesday night in The Wall Street Journal (subscription required). The deal could be worth $75 million according to the newspaper, which cited unnamed sources.
The sources told the newspaper that the deal for StumbleUpon was not final and could fall apart.
The report comes a couple of weeks after technology blog Techcrunch reported that the sites were in buyout talks, as well as naming Google and AOL as other suitors. GigaOm, another blog, reported an asking price in the neighborhood of $45 million.
The San Francisco-based company combines a search algorithm and user recommendations to help users discover new sites. According to ComScore, StumbleUpon has recently seen a sharp rise in traffic, tripling the number of page views in the span between January and March.