DuPont Displays, which develops and manufactures organic light emitting diode (OLED) displays, will sell its products under the Olight brand name. OLED is viewed as the successor to LCDs in screen technology. OLED displays don't require a backlight because the materials used in the display light up when an electrical charge is applied. The light-emitting characteristic means that devices need less power to run and can be thinner than LCDs, which are dependant on a backlight. DuPont Displays, founded in 2000, jumped into the market because of its parent company's extensive experience in materials science and optical technology.