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Internet

DoubleClick, Yahoo show both sides to email marketing

Internet advertiser DoubleClick discovers email as a medium through which it can deliver ads, and Yahoo develops technology to fight one of the most disdained byproducts of the Internet: spam.

 

  latest developments 

Internet advertiser DoubleClick discovers email as a medium through which it can deliver ads, and Yahoo develops technology to fight one of the most disdained byproducts of the Internet: spam.

"I don't think anybody's come up with a perfect spam filter."

- John Mozena, co-founder, Coalition Against Unsolicited Commercial Email

 


DoubleClick enters new marketing territory
The online advertiser may be a latecomer to the cramped field of email marketing, but the firm is making an aggressive push to clear a path for itself. Hotmail criticized over spam filter woes

Yahoo adds spam filter to email, but will it work?
Web portal Yahoo says it will begin using software it has developed to automatically filter unsolicited bulk email, or "spam," from its free email service.

previous coverage
DoubleClick to release email marketing products
The Internet advertiser jumps into the email advertising arena, unveiling products aimed at closing the gap with its fleet-footed competitors in the fast-growing market.