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DoubleClick launches privacy education program amid criticism

The company says its opt-out system gives users fair warning of its data-collection practices, while privacy advocates say the system does not provide genuine informed consent.

 

  latest developments 

The company says its opt-out system gives users fair warning of its data-collection practices, while privacy advocates say the system does not provide genuine informed consent.

"They are getting a lot of data there that they shouldn't be getting."

- Richard Smith, computer security consultant

 


Is DoubleClick privacy plan adequate?
The Internet advertising giant announces a series of steps to mute a chorus of criticism over its online privacy policies, but consumer advocates say the measures don't go far enough.

previous coverage
"Cookies" targeted as Congress, advocates address Net privacy
Propelled by a spate of high-profile privacy flaps, consumer advocates are hopeful that this year their cries for online protections will finally capture Congress' attention.

DoubleClick under email attack for consumer profiling plans
update A consumer advocacy group encourages the public to email complaints about the online marketing giant's privacy policies to the company and 60 of its clients.

DoubleClick accused of unlawful consumer data use
update A California woman files a lawsuit accusing the Web advertising firm of unlawfully obtaining and selling consumers' private information.

Privacy fears raised by DoubleClick database plans
The online ad firm begins signing up sites to create a network that will tie Web surfers' travels with their personal information and shopping habits--online and off.