Disney launching a social network doesn't sound like anything new, but this time it's catering to parents.
On Wednesday, Disney's Internet unit introduced DisneyFamily.com, a social network for parents to create a profile, swap advice, get cooking tips, and clip coupons.
The Web site is just one of many social networks from Disney, yet it's one of the company's first online efforts catered solely to adults. Disney's Walt Disney Internet group runs several prime time online kids' hangouts, including Pirates of the Caribbean Online, Toontown Online, and Club Penguin, which it acquired.
Although Disney has a strong brand name among families, it will have some stiff competition in the online parenting market. Sites like CaféMom.com, Minti.com, Ourstory.com, Geni.com, Myheritage.com, and Amiglia.com offer services that range from parenting tips to social networking to tools for graphing a family tree.