Walt Disney Internet Group (WDIG) and Optus today announced a content deal that will give Optus broadband and mobile customers exclusive access to a limited selection of Disney content.
The service -- officially launching in July -- has formally been dubbed "Disney Connection", and at launch will feature web-based games (Finding Nemo, Goofy's Sea Serpent Slalom and Stitch's Pod Problem), printables, PC desktop downloads (e.g. wallpapers and screensavers), interactive comics, learning activities, short form videos, music videos and mobile phone themes.
The deal doesn't include distribution rights for full-length Disney film and TV content, which dramatically limits the scope of the deal. Mark Handler, WDIG's executive VP and managing director said that there are no plans to consider this in the foreseeable feature.
Disney Connection will be accessible through Optus' broadband and Zoo WAP portals. The broadband portal is free to Optus broadband customers and will be updated every two weeks, while mobile customers accessing the service through WAP should expect to pay regular data download fees.
Non-Optus broadband and mobile customers will not be able to access the service, but Handler is quick to emphasise the "potential for wider distribution" in the future.
Disney hopes that the deal will help it to "attain critical mass", while Chris Lane, Optus' Group Director of Products and Delivery said that he envisions the existence of family-friendly content will entice more mainstream users on to Optus' broadband network.