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Dell's dude gets a Web site

Dude, what's happening to online advertising? "Steven," the hip young character who announces "You're getting a Dell, dude" to overwhelmed PC shoppers in Dell's new line of TV commercials, now has his own Web site. The site coincides with a new TV campaign featuring Steven, called "Plain English." "Steven's Software and Peripheral Picks," information about the Dell notebook that Steven uses, and information about 21-year-old actor Benjamin Curtis are all featured on the site. David Marmonti, vice president of marketing for Dell's Consumer Group, said in a press release Monday that the Web site was designed in response to overwhelming interest in the Steven character from Dell customers.

Dude, what's happening to online advertising? "Steven," the hip young character who announces "You're getting a Dell, dude" to overwhelmed PC shoppers in Dell's new line of TV commercials, now has his own Web site. The site coincides with a new TV campaign featuring Steven, called "Plain English."

"Steven's Software and Peripheral Picks," information about the Dell notebook that Steven uses, and information about 21-year-old actor Benjamin Curtis are all featured on the site. David Marmonti, vice president of marketing for Dell's Consumer Group, said in a press release Monday that the Web site was designed in response to overwhelming interest in the Steven character from Dell customers.