Imagine you settled down to watch your favourite spy-themed drama series, but instead of watching on regular BBC One, you chose the advanced showing on BBC Three. As you might imagine, this means tolerating the usual vile, bright-pink on-screen logo.
But it seems Auntie has decided to go down a different route with its logos now. Instead of using a computer to overlay the graphics, it's forcing its actors to be 'inked' with a massive pink tattoo advertising the channel.
The tattoos are placed dead-centre in the actors' forehead, and then removed in time for them to do a re-record of the scene for the BBC One showing. It must be painful for the poor souls and I'd imagine the BBC must be paying them quite a chunk extra for such hardship.
I've collected together some shots of this new initiative -- take a squiz below.
Seriously, will this on-screen logo madness ever end? I'm sick of having my viewing ruined by these obtrusive, ugly logos.