Dell opened the first Dell Direct Store in a Dallas shopping mall today. It's a 3,000-square-foot store where you can look, you can touch, but you can't take. The store merely mimics the experience you get from Dell Direct Store kiosks, which have popped up in malls the past couple of years. Though desktops and laptops will be on display, the store carries no inventory; customers will only place orders that Dell will then ship to their homes. Instant gratification only 7 to 10 business days later! Don't look for Dell Direct Stores to sprout up like Starbucks. Only one other such store is planned; people in West Nyack, New York will get a Dell Direct Store later this year.
In related news, Engadget is doggedly following the Dell-AMD rumors and has found a story that says two Chinese manufacturers, Mitac and Quanta, may have been tapped to build AMD-based Dell PCs for the back-to-school shopping season. This rumor would have been much more exciting had it come before the launch of Intel's Core 2 Duo chips.