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CNN to part ways with YouTube star Casey Neistat

The news giant's bet on attracting millennials didn't pay off.

casey-neistat-youtube

Casey Neistat is a YouTube success story. 

Screenshot by CNET

CNN is saying farewell to YouTube star Casey Neistat.

The news giant brought in Neistat as part of its 2016 purchase of his Beme social media app, which captures and plays four-second video clips. Buzzfeed reported Thursday that CNN will later in the day announce that Neistat and Beme co-founder Matt Hackett are leaving the company. 

Neistat, an online filmmaker who found viral success, has nearly 8.8 million subscribers on his YouTube channel. He was supposed to help CNN attract millennials, but that apparently didn't pan out. 

A CNN representative wasn't immediately available to comment.