Cunningham, 53, joins Clarify as senior vice president of strategic alliances, the San Jose, California-based company said.
Clarify, which competes with Oracle in the front office market developing software intended to automate a company's sales, marketing, and customer service, said Cunningham brings to the company more than 25 years of experience in high-tech consulting, alliances, sales, and management.
Most recently, he served as vice president in Oracle's manufacturing sector responsible for sales, sales consulting, and vertical strategies, the company said. At Oracle, he primarily focused on Oracle's process manufacturing product line. Prior to Oracle, Cunningham also directed the health care and office systems consulting practices at Ernst & Young.
Cunningham is the latest top level executive at Oracle to ditch the database software giant.
Last month, Baan, which competes against Oracle in the back office space hired Mike Shinya to head its Europe, Middle East, and Africa (EMEA) region operations. Shinya left Oracle where he was sales operations director for Oracle's EMEA region.
In August, Corio, which competes in the growing application service provider market, snagged three top Oracle executives. As reported, Corio named George Kadifa, Oracle's former senior vice president of worldwide industrial applications, as the company's new chief executive. Corio's vice president of marketing Kirk Krappe and its vice president of operations Thomas Spingola were also both former Oracle executives.
Cunningham is joining Clarify's executive staff, reporting directly to the firm's chief executive Tony Zingale, the company said.