With tickets for this year's Ashes Tests selling out only hours after being released, 3 mobile will be offering 3G subscribers who missed out on a prized seat live coverage of the series on a 24-hour mobile Cricket TV channel.
Although most cricket-crazed fans will be glued to large-screened TVs to catch the action, over half of 3 mobile users recently surveyed by the company said they'd be tuning into the mobile cricket channel while at work. (Five percent surveyed said they'd instead be pulling a sickie to watch the match at home, according to 3.)
The $5 per month Bumper Pack will include live Channel Nine coverage of all matches in the Ashes Series, as well as Twenty20 games and One Day internationals. Daily highlights, archived cricketing footage from 1982 onward, live scores and full replays will also be accessible. Users can also choose to be alerted via SMS when every wicket falls.