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Internet

Can Disney still be Disney online?

Disney is fighting to keep its brand unsullied by the darker elements of the Web as it prepares to launch its new portal site, the Go Network.

With the highly anticipated beta launch of the Disney-Infoseek joint portal around the corner, Disney is fighting to keep its brand unsullied by the darker elements of the Web. Wall Street appears to be reacting favorably--Infoseek's stock soared after the company announced it would no longer accept adult-oriented advertising.

Disney's dilemma: Family values on the Web
news analysis The company is trying to transplant its meticulously controlled family friendly image onto a notoriously renegade medium.

Infoseek says no to adult advertising
The company takes a step to disassociate itself from the racy side of the Web.

Infoseek surges on Disney deal buzz
The company's shares, which long have trailed the rest of the high-flying Internet sector, rally as it prepares to launch its new portal with partner Disney.