Chrome plugin Downworthy is tackling clickbait headlines by reworking the hyperbolic language into something a little more believable.
A rather irritating trend has been growing in web headlines over the last couple of years: the hyperbolic clickbait headline employed by sites like Buzzfeed and Upworthy. Unless your incredulity is at superhuman levels, or your life is particularly banal, phrases like "you won't believe" and "will change your life forever" don't really stack up in the real world.
If you're using Chrome, though, you can now do away with this annoyance. A new plugin called Downworthy, created by programmer Alison Gianotto, AKA Snipe, searches for key phrases and converts them into language that's a little less over-the-top.
Examples include "Will Blow Your Mind" converting to "Might Perhaps Mildly Entertain You For a Moment", "Can't Even Handle" becoming "Can Totally Handle Without Any Significant Issue", "Literally" becoming "Figuratively" and "Right Now" becoming "Eventually".
The app is a work in progress, with a growing dictionary of phrases, new modes and versions on the way for Firefox and Safari. Meanwhile, we are greatly enjoying our revised Facebook feeds.