BroadVision (Nasdaq: BVSN) tumbled 21 percent Friday after a competitor won what analysts called a strategic contract with one of its clients.
Shares were down 11 1/16 to 41 15/16 on the news. The stock had been plowing ahead after strong earnings in its first quarter.
Art Technology's (Nasdaq: ARTG) win of a contract with AMR Corp.'s (NYSE: AMR) American Airlines is seen as bad news for BroadVision, which was the incumbent vendor at American Airlines. Art Technology was up 11 percent, or 10 1/2 to 105.
A report from Chase H&Q said the deal is a "significant strategic win" for Art Technology versus BroadVision, and the deal has been the subject of market rumors for the past few weeks.
BroadVision and competitor Vignette (Nasdaq: VIGN) should post strong June quarter results, the report added.
SG Cowen also said the deal was negative for BroadVision, whose technology is based on older proprietary technology that was built when Java was still new.
SG Cowen also still expects BroadVision to beat expectations for the quarter, but warned that organic revenue growth may slow. A First Call survey of 27 analysts is expecting the company's earnings to be 2 cents a share.
BroadVision's other competitors include Allaire (Nasdaq: ALLR), and Open Market (Nasdaq: OMKT).