BlackBerry on Tuesday revealed the first photos of its security-focused Android smartphone, the Priv.
Priv stands for both "privacy and privilege," according to BlackBerry CEO John Chen, and it's the company's first product to run on Google's Android mobile software. The devicefrom BlackBerry's history of selling products using its own homegrown software. After years of battling Android, the world's most popular operating system for smartphones and tablets, BlackBerry is embracing what its much larger rival has to offer.
"Priv users will enjoy choice, innovation, security, privacy and productivity. In other words, no compromises," BlackBerry said in its blog post, showing off the new photos.
The company has not released prices or a specific release date yet for the Priv, which will sport a 5.5-inch curved screen and a slider keyboard. In a video interview with Business News Network on Friday, Chen showed off the new phone, but the .
Withfor the BlackBerry operating system, a shift to Android on a single phone so far may not do much to beef up BlackBerry's mobile phone business at this point. Once a dominant force in the mobile phone market, especially among white-collar workers, BlackBerry has lost much of its business to players such as Apple and Samsung.
Even corporations and government agencies have jumped ship from BlackBerry to rival manufacturers, though the company has said that a core base of customers remain loyal.