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Gaming

Bethesda opens Australian office

ZeniMax Australia will oversee local sales, marketing and distribution for gaming titles from the publisher.

Bethesda, publisher of titles such as Skyrim and Fallout: New Vegas, is opening an office in Australia to handle sales, marketing and distribution of its games.

Upcoming title The Elder Scrolls Online. (Credit: ZeniMax)

Based in Sydney, the company will be called ZeniMax Australia and will be helmed by Simon Alty. Alty has previously worked as managing director of One to Another, which has been involved in PR and marketing for a number of Bethesda titles.

In a media statement, managing director of ZeniMax Europe Sean Brennan said, "Simon's experience and expertise in the games industry — specifically having worked on sales and marketing of Bethesda's titles the last four years — will be of great value as we open a publishing office in Sydney."

Bethesda has a number of high-profile titles scheduled for launch in 2014, including The Elder Scrolls Online, Wolfenstein: The New Order and The Evil Within.

Leslie Moonves, CEO of CNET Australia parent company CBS, is a member of the Zenimax media board of directors.