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B&N launches Nook for Android, changes branding strategy

Barnes & Noble has finally a launched its eBookstore app on the Android platform. It's calling it Nook for Android and will re-brand its apps on the iPhone, iPad, and other devices going forward.

Nook for Android, a free app, is available now for devices running Android OS 1.6 or higher. Barnes & Noble

Barnes & Noble has been saying it would soon be launching an Android version of its eBookstore app and now it has done so. But what's interesting about the announcement is that Barnes & Noble has decided to move away from its BN branding and go with Nook as the name of choice for its digital reading platform.

The company says the new Android app is the "first eReader software to feature Barnes & Noble's new Nook-centric branding, leveraging the strength of the company's Nook brand across its entire eReading offering. Nook for Android will soon be followed by an updated Nook for iPhone, Nook for iPad, and others in the coming months."

Nook for Android is compatible with devices using Android OS 1.6 (or higher) and offers similar functionality to the iPad version. You can obviously shop the Barnes & Noble eBookstore, but Barnes & Noble is also touting its LendMe feature, which allows you to share "eligible" e-books for up to 14 days with friends (you can only lend out an eligible title once), who can read digital titles on a Nook e-reader, iPad, iPhone, iPod Touch, a Windows PC, or a Mac enabled with free BN eReader software. Like the Kindle app, once you have the app installed on your device or PC, you can access your B&N digital library from any of your devices.

By further embracing the Nook brand, Barnes & Noble appears to be pursuing a similar strategy to Amazon, which has labeled its e-reader apps with the Kindle brand while it continues to promote its standalone e-reader devices, the Kindle and Kindle DX. Recently, Amazon lowered the price of the Kindle in response to Barnes & Noble lowering the price of its Nook 3G/Wi-Fi e-reader and releasing a $150 Wi-Fi-only version of the Nook.

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