AT&T currently partners with AT&T Wireless to sell unlimited night and weekend dialing on both wireless and home phones. But Cingular Wireless, which is, "may not want to partner with us," following the merger's close at the end of the year, AT&T spokesman Bob Nersesian said.
"Therefore, it's good to explore all options," he added.
AT&T is garnering a "high level of interest (from) several leading wireless companies to partner with," company Chief Executive David Dorman said, but he did not announce any new deals.
Representatives ofdid not return calls seeking comment.
One of AT&T's potential new partners could be Sprint, which supplies the cell phones and minutes of use behind thecell phone service.
analyst Joe Laszlo said AT&T's move is another sign of a growing trend among large, well-known companies such as Disney and, looking to sell phone services without having to invest in network building.
Cell phone services that use Disney, ESPN and other well-known brand names are expected to launch in the near future.