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Apple's genius? What genius, says Samsung

In a series of new ads for the Galaxy Note 4, Samsung mocks everything from Apple's inept livestream at its event to its new watch to its supposed geniuses.

Apple doesn't have geniuses, according to Samsung. It's a company of bumbling fools whose cluelessness is painfully funny. Samsung/YouTube screenshot by Chris Matyszczyk/CNET

Gloves? Who needs gloves?

Ever since Apple launched its glitzy new phones and its Hollywoody watches, Samsung has been determined to punch as hard and bare-knuckled as possible and toss mounds of pooh-pooh Cupertino's way.

It wasn't enough to mock a quote from Steve Jobs. For now Samsung has emitted not one but six ads in an attempt to smear Apple with a large dollop of mockery.

In all six ads, we see two Apple geniuses. There is only one small drawback. They have all the brains of a concussed goat.

These two clueless souls are expressions of everything that is wrong with Apple, says Samsung. And there's a lot.

Did you see the livestream of Apple's iPhone 6 and Watch launch event? A lot of people didn't. The thing disappeared more often than a drunken, faithless spouse.

How could Samsung not giggle at that? Then there's the supposed innovation of the large screen, which is an innovative as, oh, social networking.

Then there's multitasking, a lack of a stylus, battery life and, of course the genius of a watch that only works if you have a phone in your pocket. (Yes, just like Samsung's.)

In fact, Apple's breathless innovation is the source of limitless Samsung humor.

Once upon a time, Apple thought featuring its geniuses in ads was a fine idea. Soon, it discovered a terrible resistance.

Now that Samsung has co-opted Apple's famous blueshirts -- albeit with an altered logo -- will it be able to prove that "It Doesn't Take A Genius" to see that Apple is a naked emperor?

This is but one skirmish in what is likely to be a very long fight.