Apple TV is branching into app partnerships with television networks by striking a deal with the CW Network.
CW, a joint venture between Warner Bros. and CBS, confirmed to CNET that the partnership is indeed in the works. (CBS is the parent company of CNET.)
"We can confirm that we will have an app launching on Apple TV soon," a CW spokesperson told CNET on Thursday. "No launch date at this time. The app will have full episodes of our prime-time shows, and be ad-supported, without requiring authentication from a cable provider."
Apple TV already offers streaming from Netflix and Hulu, but this will be the first streaming deal with a television network.
CW did not provide any other information about the partnership. CNET contacted Apple, and we'll update the story when we hear back.
Meanwhile, rumors have been flying thatto bring HBO's on-demand programming to its set-top streaming box.
CW's TV Now apps are already available on and Windows 8. According to the MacRumors blog, the Apple TV app will work similarly. It apparently will be located on the home screen, offer full episodes of network shows like "Arrow," "The Carrie Diaries," and "The Vampire Diaries" and include content previews and extras.
reading•Apple TV to add more prime-time shows with CW Network app
May 23•Next-gen Apple iPhone chips reportedly already in production
May 22•Starbucks, not Apple Pay, is the king of mobile payments
May 22•WWDC 2018: All the rumors on iOS 12, iPad Pro, new MacBooks and more
May 22•It's time for the Apple Watch to get a watch face store