Apple Senior Vice President Jonathan Ive began last week with a new title, the company's Web site shows.
Instead of being listed as the company's SVP of "Industrial Design," Ive's updated title is now simply "Design."
The change, which was spotted on Apple's site by 9to5Mac late Monday, appears to have taken effect last week. Apple introduced Ive with the new title in its video for iOS 7, which was released shortly after last Monday's WWDC keynote (pictured above).
Last October, Apple put Ive in charge of the "leadership and direction for Human Interface across the company" while keeping him as the company's top designer. The role meant expanded influence on the company's software, something seen, which sports an overhauled look.
reading•Apple trims 'industrial' from Jony Ive's title
Mar 17•Apple event set for March 27, Microsoft creates new division
Mar 16•Apple event on March 27 to focus on education
Mar 16•Apple imagines a world where you unlock everything with your face
Mar 16•How to listen to TV in a noisy room