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Apple has one-day sale, average discount less than 10%

Apple's having a one-day sale today. The prices are better than the RRPs, but unless you're buying accessories, the discounts are a disappointment.

Apple's having a one-day sale today. The prices are better than the RRPs, but unless you're buying accessories, the discounts are a disappointment.

(Credit: Apple)

Taking all products into account, the average discount is 9.55 per cent. Take out the accessories, and it drops to 6.95 per cent.

Apple's educational discounts on Macs do better, and Dick Smith and JB Hi-Fi have had quite a few 10 per cent off Mac deals this year so far. Apple hasn't even managed to reach Kogan's prices. iPhones, Mac Minis, iMacs, Mac Pros, iPad Minis, iPod Shuffles and iPod Classics don't receive discounts at all.

You can, ultimately, still save by buying today. If you're up for it, you'll find the sale here.

Item RRP (AU$) Sale price (AU$) Discount %
iPad 16GB 539 498 7.61
iPad 32GB 649 598 7.86
iPad 64GB 759 694 8.56
iPad Cellular 16GB 679 638 6.04
iPad Cellular 32GB 789 738 6.46
iPad Cellular 64GB 899 834 7.23
iPad 2 Wi-Fi 16GB 429 398 7.23
iPad 2 3G 16GB 569 538 5.45
iPod Touch 32GB 329 298 9.42
iPod Touch 64GB 439 398 9.34
iPod Touch 4th Gen 16GB 219 194 11.42
iPod Touch 4th Gen 32GB 279 254 8.96
iPod Nano 16GB 169 158 6.51
MacBook Pro Retina 13 128GB 1899 1794 5.53
MacBook Pro Retina 13 256GB 2199 2094 4.77
MacBook Pro Retina 15 2.3GHz 2499 2394 4.20
MacBook Pro Retina 15 2.6GHz 3199 3094 3.28
MacBook Pro 13 2.3GHz 1349 1244 7.78
MacBook Pro 13 2.9GHz 1689 1584 6.22
MacBook Pro 15 2.3GHz 1999 1894 5.25
MacBook Pro 15 2.6GHz 2499 2394 4.20
MacBook Air 11 64GB 1099 994 9.55
MacBook Air 11 128GB 1249 1144 8.41
MacBook Air 13 128GB 1349 1244 7.78
MacBook Air 13 256GB 1689 1584 6.22
AirPort Express Base Station 119 108 9.24
Airport Extreme Base Station 199 178 10.55
Time Capsule 2TB 319 298 6.58
Apple Magic Mouse 75 64 14.67
Magic Trackpad 75 64 14.67
Apple Wireless Keyboard 75 64 14.67
iPad Smart Case 59 44 25.42
iPad Smart Cover — polyurethane 45 34 24.44
iPad Smart Cover — leather 79 58 26.58
Apple in-ear headphone with remote and mic 99 88 11.11
Apple EarPods with remote and mic 35 28 20.00