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AOL buys virtual reality company to pair up with Huffington Post

AOL has signed a deal to acquire RYOT, an immersive media company and virtual reality studio that will team up with the Huffington Post for content.

Rob Kim, Getty Images for AOL

AOL's latest acquisition will bring 360-degree video and virtual reality content to the Huffington Post, the digital media company said Wednesday. AOL has signed a deal to acquire RYOT, an immersive media company and virtual content studio that creates films, videos, 360-degree videos and virtual reality. Los Angeles-based RYOT will work with the AOL-owned Huffington Post to create content for the online news publication's video operations.

RYOT has previously worked with the Huffington Post on a project covering the European refugee crisis. "RYOT's innovative mediums and eye for compelling content is a unique differentiator in the 360-degree space," Jared Grusd, CEO of the Huffington Post, said in an emailed statement, "and we're thrilled to welcome them to our team."

Update, 8:45 a.m. PT: A quote from Jared Grusd has been added.