We knew Creative was up to something when that Zii.net).flew past us earlier this month, but we had no idea it would be this awesome, or this confusing. Turns out the Zii Egg (what an unfortunate name) is a multitouch-wielding, HD video-playing, dual-camera-having (front and back) rival to the iPhone and iPod Touch, running on Google's Android OS (see all the official specs over at
You can grab a 32GB model now for $400, but don't expect it to be fully baked. Creative is announcing this as a "developer edition" in the hopes that the Android community will pick up the platform and run with it. I guess it takes a village to beat an iPhone.
Adding to the confusion is the fact that we may never actually see the Zii Egg released to consumers as an official Creative product. The company is looking to sell rebranded Zii Eggs directly to other manufacturers as an OEM product.
For a company that's been trickling out half-hearted products all year, it seems odd that Creative would make something with such unprecedented appeal, only to lob it to open-source developers and slap someone else's name on it. Then again, maybe it's smart enough to know it has made a product that's potential is beyond Creative's capabilities to execute. If this thing ultimately becomes a phone (all the ingredients are there) Creative is likely just being cautious about entering the mobile phone market as a newcomer.
(Via DAP Review)