Already flush, Snapchat just got more cash.
After raising $200 million in March, the photo-messaging app has raised an additional $537.6 million, according to government documents released on Friday.
Those securities filings suggest that Snapchat might pull in another $112.3 million in funding, bringing its total for this year alone to $850 million. CNBC reported that the latest funding values the company at a whopping $16 billion.
If true, not only would that make the 4-year-old company one of the most valuable venture-backed startups in the world, behind Uber and smartphone maker Xiaomi, but also it would place Snapchat firmly in the company of a select handful of apps that have ridden virality to stratospheric valuations.
Founded in 2011, Snapchat allows users to take photos and videos that self-destruct after a set time, and the app has seen a meteoric rise in its popularity, powered especially by a key advertising demographic:in the developed world. According to research firm ComScore in March, 71 percent of its US users are 18 to 34 years old.
That was enough to attract Mark Zuckerberg, Facebook's CEO, who was said to haveto buy Snapchat in 2013. Snapchat demurred.
Since then, messaging services have become some of the most highly valued startups in the industry. Last year, Facebook paid.
Snapchat isn't just raising money, though. On Tuesday, Snapchat's 24-year-old CEO, Evan Spiegel,that the company is mulling going public.
A report in January concluded that 200 million people actively use Snapchat, up from 100 million users last August. That's still far less than 600 million people who use Facebook's own chatting service called Messenger.or even the
Still, the hype around Snapchat has helped the company raise cash from some big names in Silicon Valley. Venture capital firm Kleiner Perkins Caufield & Byers invested $20 million within the last year when the company was then valued at $10 billion. And Chinese e-commerce giantinvestment in the company in March that valued the company at $15 billion.
Though Snapchat knows how to raise cash, it still hasn't figured out how to make it. The company has generated little revenue, despite various efforts to attract advertisers. In January, it launched, delivering videos created by major companies such as CNN, Yahoo News, National Geographic, the Food Network and ESPN, among others.