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Amazon: Echo Show preorders off to a strong start

Early signs indicate that the $230 Alexa-enabled touchscreen device is connecting with Amazon's customers.

The just-announced Amazon Echo Show is already popular, at least according to Amazon.

The black version of the device, unveiled Tuesday, currently sits atop Amazon's list of best-selling electronics. The white Echo Show is slightly less popular, coming in at No. 4.

Currently up for preorder, the black and white versions of the Echo Show hold the No. 1 and No. 4 spots, respectively, on Amazon's list of best-selling electronics.

Screenshot by Ry Crist/CNET

Top placement on the updated-hourly list would seem to be a strong sign of interest in the touchscreen device, the latest in Amazon's run of voice-activated, Alexa-enabled gadgets. However, there is no independent verification or any actual preorder numbers from Amazon.

A wider look at the rankings suggests that Amazon has Alexa to thank for the Echo Show's apparent instant popularity. The voice-activated digital assistant is a feature in eight of the top 10 gadgets on the list.

At $230, the Echo Show is Amazon's most expensive Alexa gadget to date and a slight departure from the hands-free approach that made the original Amazon Echo smart speaker appealing.

A strong start for preorders would likely come as a relief for the online retail giant, especially after recent reports of a lukewarm reception for Amazon's other new Alexa gadget, the $200 Amazon Echo Look camera. Still in an invite-only phase, the Echo Look doesn't qualify for the sales list just yet.

The Echo Show is set for release on June 28.

Amazon didn't immediately respond to a request for comment.

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