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Christmas Gift Guide
Tech Industry

Amazon unwraps gift management tool

Company's Gift Central is designed to help online shoppers choose what to buy and organize their purchases.

Amazon.com on Monday announced new tools to help customers plan gift purchases and track their gift schemes for the holiday season. Gift Organizer is designed to let users build their gift recipient list and select gifting occasions such as birthday, anniversary or graduation. Based on each recipient, the tool links directly to Wish Lists, offers gift recommendations, saves gift ideas and tracks gifts already purchased, Amazon said.

Amazon's Gift Central will also feature shopping-theme articles and gift ideas written by editors of DailyCandy. Amazon has partnered with 40 magazines to create gift guides for different product categories and price bands.