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Amazon expected to expand fresh grocery delivery to UK

The online retailer seems poised to launch its online grocery service to customers across the pond.

AmazonFresh brings the veggies, milk and bread to you.

Josh Miller/CNET

Amazon will soon expand its fresh food delivery service to customers in the UK, according to the Guardian.

The new service could begin delivering fresh food in London starting this month. In February, the British supermarket chain Morrisons announced it would supply Amazon Prime Now and Amazon Pantry customers with fresh and frozen products.

AmazonFresh has been operating in the US since 2007 and was tested in Amazon's home city of Seattle for nearly six years before it was expanded to other US cities. It's now also available in New York, Philadelphia, and parts of Northern and Southern California. (By contrast, the company's one-hour Prime Now service, which launched in December 2014, is available in dozens of cities in the US.) The online grocery ordering and delivery business competes with other Web-based options like Fresh Direct and Instacart.

Amazon did not immediately respond to a request for comment.