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Tablets

Amazon says its $50 Fire is top-selling tablet in the US

Proving that cheap sells, Amazon's entry-level Fire tablet has become a No. 1 bestseller.

James Martin/CNET

Move over, iPad, Amazon now has the best selling tablet in the US.

According to Amazon, the company's dirt-cheap Fire tablet ($50, £50) is not only the top-selling tablet in the US for the first quarter of 2016, but it just became Amazon's best-selling tablet of all time.

As always, Amazon declined to share specific sales numbers, but Senior Manager of Product Management, Amazon Devices Aaron Bromberg said those milestones were "based on internal data as well as external data."

In April, market research firm IDC reported that worldwide tablet shipments declined 14.7 percent during the first quarter of 2016 (1Q16). Sales of slate tablets were down overall, IDC noted, but the low-end of the market was where all the action was.

"While this may bode well for vendors like Amazon that rely on hardware sales to increase their ecosystem size," IDC reported, "it has not helped vendors who rely solely on greater margins for hardware sales."

Amazon recently expanded the color options for the Fire and added a version with 16GB of internal memory (the $50 version has 8GB). Like Amazon's step-up Fire HD tablets, the entry-level Fire features an expansion slot for adding memory.

In other Amazon news, the company announced that its Fire HD 10 tablet would now come in a version with an aluminum enclosure and a 64GB option.

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