Amazon wants to launch a music subscription service that would be half the cost of rival services and run only on its Echo smart speaker, according to Recode.
The service would offer unlimited, ad-free music for $4 to $5 a month, half what Spotify and Apple Music charge, sources told the site. The internet retail giant would like to launch the service as early as next month but has yet to finalize deals with the major recording labels, sources told the site.
Amazon did not immediately respond to a request for comment.
A service built around digital personal assistant named Alexa.could help it stand out amid a growing array of online music providers and offer additional incentive for consumers to buy the internet-connected wireless speaker wrapped around a
Amazon already offers an Amazon Music service as part of its $99 Amazon Prime annual subscription package, but subscribers have access to a limited catalog of music.