While watching Carey's regularly scheduled TV show on ABC, Netizens also used Microsoft's Windows Media Player to watch what happens inside Carey's house when he's at work, including Ed McMahon failing to find Carey to hand him a $1 million check, and dogs and ghosts throwing a bash inside the house.
Warner Bros. is using the Webcast to tease its new online streaming video Venture, Entertaindom, which officially opens its curtains Nov. 29. Its event slate includes a weeklong Webcast of the new Metallica album, "S&M."
Ratings for "Drew Cam" may have topped the Victoria's Secret Fashion Show and events, which so far rank as the most watched video broadcasts online.
Separately, Warner Bros. Online also said yesterday that it has inked a pact with actor Chris O'Donnell to begin producing original content for its entertainment hub sometime in the next year.
O'Donnell, who has 57,000 fan sites on Yahoo GeoCities alone, has handed over management of his Web fan sites to Warner Bros. home page community AcmeCity, the latest example of an actor attempting to protect his image on the Net.
Warner Bros. also will help steer the official Web presence of O'Donnell's George Street Pictures, which produced "The Bachelor" and the upcoming CBS TV movie "Miracle on the 17th Green."