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A week of Sky Sports costs £11 in time for Premier League kickoff

A new deal lets you watch all seven Sky Sports channels for a week without a dish on Now TV, while the day pass is cut to £7.

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Manchester United's Wayne Rooney and Liverpool's Steven Gerrard meet in Miami ahead of the 2014/15 Premier League season. John Powell/Premier League

With the Premier League kickoff just days away, Sky has cut the cost of watching Sky Sports without a dish. A day's viewing of every Sky Sports channel now costs £7, and just over a tenner buys you access to all seven channels for a full week.

Now TV is Sky's great value online catch-up and on-demand service that lets you watch movies, sports and TV shows whenever you want, without a Sky subscription or satellite dish.

From this Thursday up until 27 November, £11 buys you access to all seven Sky Sports channels. That includes a new channel, Sky Sports 5, dedicated to European footie. Sky Sports 5 will show the UEFA Champions League and foreign competitions such as La Liga, Copa del Rey, Coppa Italia and Eredivisie.

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In September, Sky Sports 4 will become Sky Sports Ryder Cup, showing over 330 hours of pulse-racing, high intensity golf, including 36 hours of live coverage from Gleneagles. It's that kind of lengthy event -- or a cricket test match or tennis tournament -- that will get you the best value from a week pass.

If you're interested in shorter events such as a particular football or rugby match, a Sky day pass now costs £7 for 24 hours. Previously the day pass cost a tenner, which is a lot for just a day unless you get some mates round or take advantage of day-long events like a Formula 1 race. Still, even if you only watch the 90 minutes of a Premier League game, it's still a lot cheaper than actually going to the match.

"Now TV's new weekly sports pass is yet another sign that the days of costly premium sports TV subscriptions are numbered," says Dominic Baliszewski, telecoms expert at broadbandchoices.co.uk. "Savvy viewers could take real advantage of this by stretching their access over two weekends from a Sunday to a Saturday, giving themselves cost-effective sports entertainment at home."

Sky's deep pockets have traditionally given the broadcaster a strong grip on major sports -- not to mention new movies and US television shows -- but things are becoming more competitive with the arrival of rival BT Sports.

Baliszewski suggests these changes make it worth taking a close look at your bill and reconsidering your existing sporting subscriptions. "If you already have sports TV subscriptions and you haven't switched in a while you stand to save the most. If you think you are paying too much for your sports TV, you probably are now," he says.

Now TV can be watched online or on your iPad, iPhone, Android smartphone or tablets, Xbox 360, Xbox One, PS3, PS4, LG Smart TV, Roku box, Apple TV, or the £10 Now TV box . You need to activate your week pass online, and then it will work on every device except the Apple TV. Separate passes are required for Sky Sports, Sky Movies or TV shows on Sky Entertainment.

TalkTalk is also cutting the price of Sky sporting action. The Internet service provider and television service offers a Sky Sports Boost package on top of its regular TV deals, which will cost £15 for the next three months before returning to the usual £30 price.

The Premier League kicks off this Saturday, with Sky broadcasting live from St James' Park as Newcastle United host defending Premier League champions Manchester City.