3 has launched a new flat-rate suite of mobile services. Dubbed the X-Series, it bundles mobile broadband with mobile applications such as Skype, eBay and instant messaging.
Starting with packages from AU$20/month for 500MB of data and 1000 minutes of Skype calls from your mobile, 3 is pricing X-Series as flat rates in a similar way to fixed-line broadband.
Unlike its mobile broadband services,
3's X-Series requires a 3G-capable mobile phone, which you can use to
download content directly to a handset or laptop connected via
USB or Bluetooth. Supported handsets available currently include the ,
LG U830 and Dopod D810, with the last two supporting faster download
speeds thanks to HSDPA.
Having knocked down its "walled garden" approach to Internet content on its handsets last year, and changing the mobile landscape in 2004 with the introduction of capped phone plans, 3 is now trying to move away from the concept of treating network capacity as rations so that people aren't afraid to access Internet-based services on their phones, according to 3's local CEO Nigel Dews.
"X-Series offers enough data that users don't need to worry about each click, megabyte or download," Dews said at the launch.
3 is partnering with Orb to give X-Series customers access to files stored on their home PC from their mobile phone, including photos, videos, music and documents.
3 also announced an alliance with iiNet where the Perth-based ISP will offer X-Series subscribers up to AU$150 credit on home ADSL services.
X-Series customers also get unlimited use of made-for-mobile Yahoo Messenger, MSN Messenger and eBay, and all the news, finance, weather, sports and entertainement they can eat.
(Mobile Web, search, handset as a modem, Orb)
Free skype-to-skype calls
|1000 min||2000 min ||4000 min |
| Planet 3||Unlimited news, finance, weather, sports and entertainment content on Planet 3, 3 e-mail, IM (Yahoo and MSN) & eBay|
Although 3 touted X-Series as having "no hidden costs" at the launch, data usage while roaming outside 3's network is not included in the monthly allowance and attracts a charge of $1.65/MB. Excess mobile broadband usage is charged at a rate of 10c/MB and additional Skype time costs 5c/minute. Customers can use the My 3 service on handsets or online to check monthly allowances and usage, according to 3.
The are over 1.3 million 3 subscribers in Australia, with 56 percent of those paying for content on their handsets, according to Frank Sixt, group finance director from Hutchison Whampoa. There are also up to 10 million registered Skype users online at any one time, according to the head of Skype in Asia Scott Bagby. Skype also plans to expand its X-Series service to include Skype Out and Skype Chat, but didn't comment on when it expected this to happen.
3 also expects to release the HSDPA-enabled and X-Series-ready Nokia N95, and the LG 970 soon.
Dews also announced that 3 has completed a nationwide upgrade of its network to support the HSDPA protocol.