Best picture quality, money no object
OLED TVs stand head and shoulders above TVs that use LED LCD technology, and the C7 has the best picture we've ever tested. It's still very expensive but the price has come down a lot already this year -- and should drop even further.
Best 55-inch non-OLED TV
With truly excellent image quality at an affordable price, this TCL is our pick over the Vizio M below if you want a 55-inch model. Their picture quality is similar, but TCL's Roku Smart TV system blows away Vizio's.
Best mid-priced picture for the money
Aside from the TCL above, no TV offers this much picture for this little cash. Vizio's affordable M is high-performance and well-equipped, and unlike the TCL, it actually comes in multiple sizes.
Best TV if you have money to burn
With basically the same picture quality as the C7 OLED TV above, The Sony A1E only makes sense for the few lucky TV shoppers who really like its styling, the Sony name, and have an extra grand or so to spend.
Best midrange TV design
The MU9000 costs thousands less than Samsung's QLED model below but offers very similar picture quality. And like the higher-end Q, this is one of the flat-out most beautiful TVs you can buy.
Best TV design
With an "invisible" wiring solution and super-sleek looks from the back and the front, Samsung's QLED TV takes the aesthetic crown. But its image quality, despite some strengths, isn't among the best we've seen.
Best budget TV picture quality
We like Roku TVs better thanks to their superior conveniences, Smart TV and feature set, but if you prioritize picture over that stuff and have a tight budget, get an E. Just make sure it's at least 60 inches.
Best built-in smart TV system
Roku is our favorite platform for streaming apps like Netflix, and it's even better baked into the TV. Image quality on this 4K TCL won't blow you away, but it's perfectly fine for most, especially at this price.
Best no-frills, picture-first big TV
The E series above is a bit better thanks to HDR and its Chromecast-friendly feature set, but if you don't care about that, the D series will save you even more. Again, however, we can only recommend the largest sizes.