A mashup of digital and instant film camera, the SQ10 lets you snap and snap and make square prints of just the ones you want.
First unveiled at Photokina 2016, Fujifilm's first foray into digital medium format has a relatively affordable price and mainstream design.
In addition to the camera, the company delivers its inexpensive 23mm f2 lens.
A new sensor, autofocus system and 4K video support brings the camera up to date. And look for three new lenses over the next 18 months.
It's not for everyone. But if you're a manual-control freak who views the world at a wide angle and won't miss a viewfinder, the Fujifilm X70 is a great camera.
After languishing for close to four years in a rapidly changing market, the company brings its once-flagship line up to date.
The new model gets an updated autofocus system.
The Fujifilm QX2 doesn't improve much on its predecessor, but with its larger image sensor, bright lens and fast performance even in low light, this stylish pocket camera is an excellent step-up from your smartphone or average point-and-shoot.
Fujifilm's the latest manufacturer to turn one of its flagship cameras into one capable of infrared vision.
With focus shifting to the high-end X-series, Fujifilm continues to cut down its FinePix line with just some minor updates to existing models.
Very, very incremental updates from the X-A1 include a flip-up display.
The Wide 300 gets a more streamlined look than its predecessor while keeping a nearly identical feature set and price, while the camera maker also added new color options to its Mini models.
Updates for the company's latest X-series compact also include Wi-Fi and a better LCD.
While Fujifilm hasn't changed much about the inside of the X20, its successor does gain some nice features.
The only weather-resistant 50x megazoom camera around, the Fujifilm FinePix S1 is a fast, flexible camera that comes up a little short in low-light photo quality.
The Fujifilm X-T1 is a great camera for advanced photographers as long as its quirks don't bother you.
It delivers great images and is still fun to shoot with, but the Fujifilm X-E2 isn't a no-brainer upgrade over the X-E1 and other cameras outfeature it.
If you crave a compact megazoom that gives you a lot of control over your results, look no further than the Fujifilm FinePix F900EXR.