US Search rises on Yahoo! deal and bullish ratings

US Search Corp.com (Nasdaq: SRCH) rose 13 percent, up 1 13/16 to 15 3/4 Wednesday after analysts and Yahoo! welcomed the leading Internet public record provider.

BB Robertson Stephens and Bear Stearns initiated coverage both with "buy" ratings, on the heels of Wit Capital's start at "outperform" announced Tuesday. All three were underwriters for US Search's mediocre market debut in June.

Yahoo! Inc. (Nasdaq:YHOO), the giant portal and media company also welcomed Us Search with an agreement to feature its services on category page banners and text links in Yahoo! People Search.

US Search will provide public record information regarding individuals and businesses into Yahoo! People Search. Banner advertisements are scheduled to run throughout the Yahoo! network, linking users to US Search's national, state and local public record databases.

Terms of the deal were not disclosed. US Search is also scheduled to report earnings today.