Uber has never been afraid to experiment.
The company, which is estimated to be worth between $28 billion and $60 billion, has embarked on its latest venture. UberHire lets you hire an Uber for a block of time instead of a single ride, letting you pay one flat fee for unlimited destinations.
The service is only available in India for now. It'll roll out in nine Indian cities, including Mumbai, New Delhi and Bangalore.
You can use the service for a maximum of 12 hours, the Times of India reported this week. Fare prices will vary from city to city, according to local law.
"It's perfect for travellers exploring a new city, senior citizens who need to make trips punctuated with multiple stop over, or for business travellers who have multiple meetings," the company said in a statement.
Ride-hailing services such as Uber and Lyft have experienced meteoric rises worldwide in less than a decade. They began as app-based alternatives to taxis but have experimented with other services such as food delivery.
Uber's Indian rival, Ola, has offered a similar personal-driver service since last year, but Uber has ambitions beyond playing catchup. It's also revealed a seemingly fantastical plan to -- or rather, the air.
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