James Purnell, the broadcasting minister, plans to lobby a number of European countries this week against proposed changes to the Television Without Frontiers directive.
This directive governs TV services throughout Europe, but as it was introduced in 1989, the legislation does not include any references to the Web. As the broadband boom is encouraging media companies to stream television and video services across the Internet, the European Commission has proposed updating the directive to reflect this.
The Commission has proposed that TV services over the Internet, or to mobile phones, would be subject only to "a basic set of minimum principles" that would seek to protect minors, prevent incitement to racial hatred and outlaw surreptitious advertising.
Purnell, though, has indicated that the U.K. government will oppose the EC's actions. He instead supports a continuation of today's system of self-regulation.
"There is no benefit to the consumer that justifies this move. This increased scope could mean significant regulation of the Internet and stifle the growth of new media services. That would raise prices for consumers and deprive them of potential new services," Purnell said last week, according to the Sunday Telegraph.
Earlier this month, culture secretary Tessa Jowell told the Oxford Media Convention that the Commission's existing proposals were "as a whole...still unacceptable".
The Commission's draft proposals are due to be debated later this week by EU member states.
The Sunday Telegraph alsoagainst the updated directive. Sources at Google denied on Monday that this was the case, insisting that the search giant is just one of many concerned companies.
The Commission's proposal is controversial because it touches on the sensitive issue of Internet regulation. In the U.K., communications regulator Ofcom's purview does not extend to the Internet. However, it does play a key role in enforcing broadcasting regulations such as the watershed, which prevents material of an adult nature being broadcast before 9 p.m.
Restrictions such as the watershed become increasingly irrelevant in an online world, where users can choose to watch an extremely wide range of content at any hour of the day or night, streamed from almost anywhere in the world.
Just more than a year ago, U.K. Internet service providersin the regulation of TV programs over the Web.
However, Internet companies are prepared to live with regulation and restriction if it helps them to compete in new, valuable markets--as illustrated last week by Google's decision to restrict its services for Chinese users.
Graeme Wearden of ZDNet UK reported from London.