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Twitter's Rowghani shakeup settles with Adam Bain, Gabriel Stricker

The social network reassigns two high-level executives to replace its departing chief operating officer.


Twitter Chief Operating Officer Ali Rowghani surprised the tech world last week when he announced his departure from the social network. And now, rather than finding a new COO, it appears the company has shifted two senior executives into positions that replace his duties.

One of those executives is Adam Bain, who moves over from Twitter's advertising branch to now head business development. The other executive is Gabriel Stricker, who will go from being the company's vice president of marketing and communications to overseeing the whole media team.

Tech news site Recode first sleuthed out this information by simply looking at changes on the two exec's Twitter profiles. The social network has since confirmed their new appointments.

"These moves are additive to each's respective existing roles and responsibilities, and both retain the same titles," a Twitter spokesperson told CNET.

The executive shakeup at the social network comes as Twitter continues to try to make good on the stock exchange. Since the company went public last fall, it has seen stagnant growth. And since the start of 2014, worried investors have sold off shares in bundles, pushing the stock down 44 percent.

While Rowghani has definitively stepped down as Twitter's COO, a statement the company filed with the Securities and Exchange Commission last week said he will "continue to be a Twitter employee and act as a strategic advisor to the CEO."

Updated June 23 at 9:15 a.m. PT: with comment from Twitter spokesperson.