Twitter boosts requirements for ads ahead of US midterm elections
It applies to ads about elections, or a laundry list of national political issues.
Laura HautalaFormer Senior Writer
Laura wrote about e-commerce and Amazon, and she occasionally covered cool science topics. Previously, she broke down cybersecurity and privacy issues for CNET readers. Laura is based in Tacoma, Washington, and was into sourdough before the pandemic.
ExpertiseE-commerce, Amazon, earned wage access, online marketplaces, direct to consumer, unions, labor and employment, supply chain, cybersecurity, privacy, stalkerware, hacking.Credentials
2022 Eddie Award for a single article in consumer technology
Twitter is expanding its requirements for political advertisers in the US.
The policy, announced Thursday, now extends to any political candidate in the US, not just federal candidates. That means, for example, that ads for the campaigns of dozens of gubernatorial candidates running this November must come from advertisers in the US, with their location certified by Twitter.
What's more, advertisers must get certified if their ads focus on "legislative issues of national importance." That broad label applies to such issues as "abortion, civil rights, climate change, guns, healthcare, immigration, national security, social security, taxes, and trade," according to Twitter's blog post, which was penned by Del Harvey, vice president of trust and safety, and Bruce Falck, general manager of revenue product.
Information about who's funded the ads will appear in the ad transparency center, as well as in users' timelines, "so that people will be able to clearly see who is promoting the ads and easily access more information," Harvey and Falck said.
Enforcement of the policy begins Sept. 30. It doesn't apply to news organizations promoting their reporting on political candidates or issues.