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Tim Cook makes second China visit in less than a year

The Apple CEO met today with China's head of the Ministry of Industry and Information Technology, according to that government agency's Web site.

What's Tim Cook doing in China?
CEO Tim Cook

Apple CEO Tim Cook has once again flown to China to meet with government officials there.

Miao Wei, head of China's Ministry of Industry and Information Technology, today met with Cook to discuss the country's tech industry, mobile communications, and Apple's operations, the government organization posted on its Web site. Bloomberg was first to report on the news.

Cook's latest visit to China comes less than a year after he made a relatively public tour across the country. During that stint, Cook met with a number of Chinese government officials. He also visited a Foxconn iPhone factory.

China is an extremely important market for Apple. In fact, Cook noted during an earnings call in October that China is an "extremely exciting market" for the company, adding that Apple's quarterly revenue in that country was $5.7 billion -- a huge chunk of the $7.5 billion it generated across the Asia-Pacific region during that period.

It's not clear what exactly Cook is doing in China this time around and what he might have on his docket.

CNET has contacted Apple for more information. We will update this story when we hear back.